Aspirations & Ancestors
Julie Gefroh Julie Gefroh

Aspirations & Ancestors

As the year winds down, it’s a natural time to pause and reflect. Amid the busyness, it can be supportive to consider the lessons, growth, and accomplishments that have shaped your year. Reflection connects us to our progress, offering a satisfying sense of clarity and gratitude. Can we also dare to explore our deepest desires and aspirations—not just what we’ve done, but what we truly long for? In doing so, we step into the role of a good ancestor, recognizing that the choices we make today—our dreams, actions, and care for the present—shape the world that future generations will inherit. By nurturing our aspirations and tending to the conditions that allow them to flourish, we lay the foundation for a sustainable future.

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Becoming a Certified B Corp
Julie Gefroh Julie Gefroh

Becoming a Certified B Corp

B Corp is an opportunity to reaffirm your organizational DNA. Your purpose, who you are, and what you do. It voluntarily drives new organizational behaviors within a framework that provides rigorous assessment. It’s the only framework that provides a tangible and measurable road map but you get to decide what is most important and what to pursue. Inherent in the model is a bias to action. Small wins add up! It’s holistic and it focuses on learning and continuous improvement. And it’s stakeholder-driven. Win-win-win! So how do you start?

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